Kindling
Alex Hunting Studio• Date added
26 January 2026
• Date added
26 January 2026
To mark a decade in publishing, Kinfolk, an independent quarterly lifestyle magazine, decided to start something new: a bi-annual magazine for people with children titled Kindling.
London-based creative agency Alex Hunting Studio was commissioned to develop the design direction for the new title.
Client
Kinfolk
Year
2021
Design Director
Alex Hunting
Publication Designer
Alex Hunting Studio
Editor-in-chief
Harriet Fitch Little
Kindling isn't a parenting magazine in the traditional sense. It sets out to explore new ideas and fresh perspectives that come with raising a child. For design inspiration, the team behind Alex Hunting Studio drew visual cues from old educational texts in children's workbooks.


